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Home ยป Why Video is the Preferred Way for Consumers to Obtain Content

Why Video is the Preferred Way for Consumers to Obtain Content

It was a time when corporate and business videos were considered to be an expense in the marketing strategies of a business. But not anymore. Video is now as an essential part of a successful marketing strategy regardless of whether you are an individual business or are part of a major business.

Some of the misconceptions that surround videos today remain through the years. There are a few examples:

Videos are expensive to watch.
It is complicated to make
It is difficult to figure out the right way
Might not bring much value.

The aim for this post is to clarify the myths. We will discuss the real advantages of video production London and the reasons why it is a good idea to consider using it in your business.

Video is the preferred method for users to obtain content

Video is a easy and simple method of giving information in a personalized and powerful manner. The public has adopted this way of getting information. The information gathered through video is processed more quickly than reading text on a webpage. Another advantage is that this information is more durable than text. This means that consumers are more likely to be thinking about it longer than they do reading the page copy.

Videos are ranked high on YouTube

Many people are surprised to learn that the second most popular search engine on the planet can be found on YouTube ( in a significant margin). Video is being used by people more and more each day which has led to YouTube’s huge popularity. Most people prefer using Google to find facts, but they also use YouTube to find how-to or educational videos, for which there is an enormous demand.

Videos Rewarding Search Engines

Like we said, video content is mostly educational in the sense that they are educational in. This is why they’re extremely valuable to the consumer. Search engines constantly strive to give the best results for their queries and videos are often a great source of this worth. This is the reason why, when you search with Google as well as Yahoo or Bing the video will be displayed alongside the standard SERPs (Search results pages for engines).

According to research, a site has a 53-fold higher chance to appear in the top results of Google when it has videos embedded on it. The main reason behind this is because watching video boosts the time spent on a site.

Google considers this to be an investment on your visitors’ part. If they believe that you have something be valuable, and it rewards you with the highest positions.

Social Media Loves Video

Video is the ideal method of delivering important information in a brief duration, and in a manner that’s very palatable and easy to absorb.

It’s accessible and social media are the places where the content is most shared. 64% of users decide to buy after watching social media-branded videos. Social media also earns an average of 12x more share than images and text together.

This kind of sharing can lead to massive exposure for an extremely targeted audience. Video is the most popular type of content on mobile. If you’ve tried to read an article or web content from smartphones or mobile devices this can be a little bit of an effort.

Video content is much simpler to use than the content that is on the mobile device. In addition, with 75% of the internet traffic happening on mobile devices that’s an crucial aspect to think about. Videos that are short and engaging that include educational and entertainment worth are the best for mobile devices.

Videos Can be Recycled

One of the wonderful aspects of the video format is, once you’ve got a finished item, the process doesn’t have to end there. You can use that final video and chop it into segments and use those sections as shorter videos that you can distribute on any of your social channels.

You can also edit the video’s content to deliver a completely different message than the one you had originally.

Video ROI is off the charts

Let’s take a look at brass and tacks. We are aware that adding video to your marketing plan requires an investment. However, we also know that more than half of business people who run their businesses believe that video provides the highest ROI of any marketing strategy.

Video is extremely professional. It improves the reputation of the business. It’s powerful and very shareable to an intended audience. Due to these reasons, it can bring the most people to the company, build trust, and drive leads or sales.